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7 Effective Paid Ways to Market Your Book

  • Organize book signings. Pastors and conference speakers do this all the time. You’ll need to purchase copies of your book and have them shipped to the venue where you will be appearing. The conference site might also charge you a fee to use their location. Or try organizing the book signings at your local library. Small towns in particular love local celebs.
  • Buy aerial advertising. Fly a banner advertising your book over the Superbowl, the next Taylor Swift concert, or rush-hour traffic on the Beltway or the Los Angeles Expressway. You can find Arnold’s Aerial Advertising on Facebook: He’s been in business for years and is a super guy with reasonable prices.
  • Hire a marketing company. Media Connect, formerly Planned Television Arts, writes press kits and organizes radio and television interviews. Check them out at
  • Start a Google Adwords campaign. Set up a website for your book and use Google’s PPC service to send traffic to it. Or, purchase a traffic package from a reputable company.
  • Buy advertising on social media. Most social media platforms sell advertising if you have accounts with them.
  • Buy mailing lists. Create paper ads and send them through the postal system (like we did before the internet…lol).
  • Buy double opt-in email lists. Send email advertisements and newsletters.

Once again, visit my contact page if you’d like me to ghostwrite, edit, or publish your Christian book.

11 Free Ways to Market Your Book

1. Get an agent.

The best way to get your book into the hands of readers is to submit your manuscript to an agent, who will then sell it to a traditional mass-market publisher (i.e., Zondervan, HarperCollins, etc.). Just be sure to find an agent that accepts manuscripts in your book’s genre, and follow their instructions exactly. Don’t give them any more or any less than what they ask for. Also, if you contact someone who says they’re an “agent,” and they charge a
fee to represent you, that’s a scam. Agents get paid only when they sell your manuscript to a publisher.

2. Use Social Media

As of October 2023, 5.3 billion people, or 65.7 percent of the world’s population, are on the internet. Of this number, 4.95 billion, or 61.4 percent of the world’s population use social media. Reach out to every one of them with the message of your book. Facebook, YouTube, What’s App, Instagram, WeChat, and TikTok boast more than one billion users per month. Build a community on these platforms and interact with your followers. Be sure to use hashtags to increase your posts’ visibility, and encourage followers to share them..

3. Create a Website or Blog

Develop an author website or blog for your book and keep your readers updated on relevant information. While you can build a website for free, spending a little money on webspace to use would be well worth it because you get to use AIOSEO (an amazing and free SEO plugin) to rank high on the search engines. Write a regular newsletter and include a signup form to build a mailing list. Just be sure your visitors know they’re opting into a mailing list when they sign up.

4. Build an Email List Free

Most folks have scads of friends and family they talk to over the internet nearly every day. These folks also have friends, and they have friends, etc. (Remember the Faberge Organic shampoo commercials of the 1970s?) Such is the power of building a free email list to send your newsletter and keep everyone you know informed about your book.

5. Get Help From Other Bloggers and Reviewers

Getting bloggers and reviewers who specialize in your book’s genre to write a review on Amazon and other high-visibility sites can significantly boost your book’s credibility and your reputation as an author.

6. Collaborate with Other Authors

Joint promotions, book bundles, or cross-promotions can expose your work to a broader audience. Networking with authors who are targeting a similar audience as you can also boost your credibility and attract new readers, particularly if your book appears in the same advertisements with well-known bestselling authors.

7. Contribute to Niche Communities

Goodreads, Reddit, Facebook groups, and similar forums provide opportunities to discuss your book, share experiences, and connect with readers. Just be sure you know the rules of engagement before contributing to these forums. Some allow more advertising than others, so be sure you know and abide by community

8. Do Podcasts

Ask hosts of podcasts if you can be a guest on their show. This will give you a platform to discuss your book, share a bit about what inspired you to write your book, and connect with new readers.

9. Create a Profile on Amazon Author Central

Amazon Author Central is one of the most overlooked tools to generate readership and keep your readers informed of news and upcoming projects. Your comprehensive author profile should have your biography, a photo of you as the author, and links to your website and social media. Be sure to keep your page regularly updated with news and events pertaining to your book.

10. Optimize Your Book’s Metadata

Ensure that all the information about your book on Amazon such as the title, description, keywords, blurb, about the author page, and categories are optimized so that your book will be more likely to appear to people who want to purchase it.

11. Offer Free Promotions and Discounts

BookBub was created to help readers find new books and authors. Freebooksy points readers to hundreds of free eBooks from Amazon Kindle, Nook, Apple Books and Kobo. Make use of these platforms to attract significant readership.

Let Your Faith Inspire Millions

Good day, everyone, and I do indeed hope your day is good and blessed. My name is Donna Ferrier, and I’m a Christian ghostwriter, editor, and publisher (yes, in case you’re wondering, I had to say that for the search engines…lol). Visit my contact page and let me know how we can work together. You can also read my reviews on my reviews page.

Every now and then I have to dispense with the marketing puff on the first page (but don’t worry; I’ve saved it so I can put it back…lol) and share a testimony about something I’ve learned over the years.

I was young when I started in the publishing business. When I graduated from college at twenty-two, I spent the next fifteen years as an employee before I ever started freelancing. Anyone who is reading this and has some age and maturity on them knows how we were as young people – immature, impatient, and pretty much anything else that starts with “im.” We were offended by everything and “drama” was our middle name.

After I left Washington, DC (my old stomping ground), and I moved to the Southwest, I started my own business. My first clients were company clients because I was so used to working with companies that it was just natural to keep doing it. Eventually, however, I got my first independent Christian book gig, and that’s how I got into Christian publishing.

But boy did I have to grow up! I didn’t know how to work with people, and I said a lot of things I wish I hadn’t. I’ve discovered over the years that there are kinder, gentler ways to say things. Thankfully, a whole lot of patient people contributed to my growth process, and many of them are on my Reviews page.

I have to admit, I’ve been rather disturbed in recent months by some of the people who call me on the phone or email me. Some say they’re Christian but reveal something darker the more I talk to them. And then I thought, You know, Donna, that’s probably not so different from the way you were not all that long ago.

James 4:7-8 tells us, “Therefore submit to God. Resist the devil and he will flee from you. Draw near to God and He will draw near to you. Cleanse your hands, you sinners; and purify your hearts, you double-minded.”

That describes perfectly what I want to be: near to God. I want to be so near to Him that darkness has no room to get in.

One of my favorite scriptures is 1 John 1:5: “ This is the message which we have heard from Him and declare to you, that God is light and in Him is no darkness at all.”

Light is not simply an absence of darkness. Light is an active process. I think of Matthew 5:16: “Let your light so shine before men, that they may see your good works and glorify your Father in heaven.” It’s not enough that we have the light of Christ dwelling in us. We have to let that light shine outward to others. That takes a deliberate act.

The reason we can let our light shine is because as Christians “light” is something that we are. Backing up a couple of verses, in Matthew 5:14, Jesus calls us the light of the world: “You are the light of the world. A city that is set on a hill cannot be hidden.” Verse 15 continues with, “Nor do they light a lamp and put it under a basket, but on a lampstand, and it gives light to all who are in the house.”

We can let the light of God shine out to others or we can stuff it under a basket and keep it buried in the darkness. Jesus not only wants our lights to shine, but He wants us to be so filled with the light of the Lord that we cannot help but shine it on our world, just like the city on the hill that cannot be hidden.

The light we are shining is the love of God, the love of our Savior. I don’t know anyone who does this perfectly, but I’ve met some awesome people I know have the love of God in them just by the way they respond to me, and I realize God still has a lot of work in me to do. But 1 Corinthians 13:2 challenges me, and all of us: “And though I have the gift of prophecy, and understand all mysteries and all knowledge, and though I have all faith, so that I could remove mountains, but have not love, I am nothing.”

Old John, the Apostle he became after he’d grown up (and old), says in 1 John 3:18, “My little children, let us not love in word or in tongue, but in deed and in truth.” I’m convinced it takes a lifetime to learn that one verse.

My goal is always to keep growing in Christ. Neither this business, nor this website, nor all the books I do will be traveling to heaven with me. Once Jesus returns, all those temporal things are going to pass away, and it’s just going to be Him and me, along with the rest of the Bride of Christ, worshipping God for the rest of eternity, completely focused on Him, unhindered by anything down here. I can’t wait for that day!

Our relationship with Christ needs to be the priority for all of us. Our constant commitment to Him is the only way we can, as the title of this page says, “Inspire Millions.”

Thank you so much for listening to my testimony, and I hope to hear from you soon. Once again, visit my contact page if you’d like to work with me. 😊